yeaton.net

How true this really is. It's amazing to think that even a few years ago, you still needed a big budget to run a newspaper and now anyone with a computer and internet connection can publish their own content.

I think the same will happen with microcontent. There are some things that I want to see so badly that I'm willing to accept the non-professional nature of it. Right now broadcasting is too expensive, but by microcasting through the net, my High School could show every football game if they wanted too. Maybe there might only be a couple of thousand people who would want to see that, but those couple of thousand people are great boosters for their schools and they have such a community tie that they are willing to seek out content that the masses don't see.

With only one school, it might just be a 2,000 people that tune in, but if you aggregate it amoung every high school, you could see the potential for the masses to move from the macro pro games to their local high school games. This is only one example of how low budget media can be appealing to the masses, but it's something that I know I am looking forward too and like you said it's not a matter of if now, but when.

You're right - this is really another manifestation of the "long tail" effect. Wired has a good article this month called "The Rise and Fall of the Hit." My favorite stat: in 1953, 72 percent of TV households watched "I Love Lucy".